Real estate agencies: how to attract your customers on the Internet?
Do you want to promote your real estate activities and attract new customers through digital media? Here is an overview of the tools available to you. Property promotion on internet can offers you many opportunities or benefits.
Define a digital communication strategy
Defining a strategy consists of segmenting your customers according to your services (rental, sale, promotion), choosing the communication channels and creating a marketing plan for each type of customer.
To get good results, avoid going headlong on social media or writing a blog and don't waste your money on online advertising without being accompanied by a professional who will help you establish your communication strategy. For more information, visit the site https://www.ellendewittrealestate.com/ .
Create a quality website
The website is the basis of your communication. It must reflect your business: modern, dynamic, qualitative and professional. Over 50% of internet users browsing the web with a smartphone, make sure your site is optimized for mobile devices.
Having a good site is good. Having visitors is even better. There are several tools and techniques to increase traffic to your site and attract new customers:
Optimize the site for search engines
Be present in digital directories
Communicate on social networks
Invest in online advertising
Use content marketing
Optimize your site for search engines
Over 80% of people first search for a business’s services on Google.
Optimizing a site for search engines consists of implementing techniques to be better positioned on queries related to your real estate activities.
Here are some simple tips to put into practice on your site:
Each page should have a distinctive title and contextual description including keywords related to your services
The URLs of the pages must be clean and contain your keywords
Title tags (H1, H2, etc.) should be used judiciously in your pages and contain your keywords
Images must have an appropriate name and description
Secure HTTPS protocol must be used
The site must be optimized for mobile devices
These few tips will help Google get to know you better, which will save you some places in the search results.